In their recent research, the BBC Media Literacy Study found that over 53% of people who lack basic digital skills are aged over 65. While this is an alarming statistic it is very much consistent with the research that we conducted while we have been developing Link-ages. The lack of digital skills among older adults can often result in social isolation and loneliness, both of which pose a serious health risk.
But encouraging older people to take their first steps into the digital world can be difficult. We wanted to understand if by providing a simple, safe and secure platform where all generations of a family could communicate without undue concern for their online security and privacy, whether we could make this process easier. Our apps have been developed with inexperienced users in mind, including those with dementia or special educational needs. We firmly believe in privacy by design, so we have made this an integral part of our communication solution and a core value of Link-ages.
Many of the current available communications apps fail to address the legitimate privacy concerns of inexperienced users. They quite rightly want to feel confident that they can retain control of their data and not be subjected to intrusive ads. Privacy concerns can prevent older adults and inexperienced users from enhancing their lives using the internet and digital devices.
Privacy concerns remain a significant barrier for older adults. Research conducted by Ofcom concluded that older people are likely to feel less confident in knowing how to manage their personal data online, they found that only 47% of people aged 75 and over feel very or fairly confident about managing their personal data. We strongly believe that being older or inexperienced should not mean being left out, especially not due to resolvable concerns about privacy. By providing an innovative solution that is built with privacy and security at its core, we have created a platform that older adults and inexperienced users can be confident with.
Our Link-ages Hub app, which has been designed for older and inexperienced users aims to make them feel excited about learning a new skill and empowered that they can be included in the daily digital communication between their family and friends without concerning themselves about their data security.
Link-ages can help you maintain the all-important link between your residents and their families. We would love to show you a demo of Link-ages and discuss how our apps could enhance the lives of your residents and help them stay connected to their family and friends. Visit us on stand D1164 at the Dementia, Care & Nursing Home Expo for your Link-ages demo.